UNIVERSITY FACULTY SENATE FORMS

REVISED11/24/08

 

Academic Program Approval

 

This form is a routing document for the approval of new and revised academic programs.  Proposing department should complete this form.  For more information, call the Faculty Senate Office at 831-2921.

 

 

Submitted by: ____Rick L. Andrews_____phone number:_X1190________________

 

                                                                                                                                                                                                             

 

Action:    Add minor                                                                                                         

(Example:  add major/minor/concentration, delete major/minor/concentration,  revise major/minor/concentration,  academic unit name change, request for permanent status, policy change, etc.)

 

Effective term________09F_____________________________________________________________

                                    (use format 04F, 05W)

 

Current degree_____________N/A___________________________________

                                    (Example:  BA, BACH, BACJ, HBA, EDD, MA, MBA, etc.)

 

Proposed change leads to the degree of: ____N/A________________________

                                                                         (Example:  BA, BACH, BACJ, HBA, EDD, MA, MBA, etc.)

 

 

Proposed name:   Advertising Minor                                                                                      

                                    Proposed new name for revised or new major / minor / concentration / academic unit     (if applicable)

 

Revising or Deleting:  N/A

 

Undergraduate major / Concentration:_________________________________

                                                (Example:  Applied Music – Instrumental  degree BMAS)

 

Undergraduate minor:  ______________________________________________

                                   (Example:  African Studies,  Business Administration,  English, Leadership, etc.)                    

 

Graduate Program Policy statement change:____________________________

                                                                        (Attach your Graduate Program Policy Statement)

 

            Graduate Program of Study:__________________________________________

                               (Example:  Animal Science: MS  Animal Science:  PHD  Economics: MA Economics: PHD)

 

 

            Graduate minor / concentration:______________________________________

 

 

List program changes for curriculum revisions:

 

  N/A

 

 

 

 

List new courses required for the new or revised curriculum:

 (Be aware that approval of the curriculum is dependent upon these courses successfully passing through the Course Challenge list. If there are no new courses enter “None”)

 

None

 

Other affected units:

(List other departments affected by this new or revised curriculum.  Attach permission from the affected units.  If no other unit is affected, enter “None”)

 

College of Arts and Sciences

Art Department

Communication Department

 

College of Business & Economics

            Economics

 

Rationale:

(Explain your reasons for creating, revising, or deleting the curriculum or program.)

 

The proposed Advertising Minor is a collaborative effort between the Department of Business Administration (Lerner College of Business & Economics) and the Departments of Art and Communication (both in the College of Arts and Sciences).  Very few universities offer specialized study in advertising beyond the traditional advertising course.  The advertising industry looks to fill its entry-level positions with those trained in the field, but since few universities offer this training, students majoring in fields such as Marketing, Communication, English, Psychology, Sociology, and History are often recruited. The proposed advertising minor can prepare students from any discipline to enter the field of advertising.  In addition, the minor contributes to a broader and more critical perspective on today's media-saturated society.

 

 

Program Requirements: 

(Show the new or revised curriculum as it should appear in the Course Catalog.  If this is a revision, be sure to indicate the changes being made to the present curriculum.)

 

Catalog Entry (Proposed)

 

MINOR IN ADVERTISING

 

The minor in advertising is designed to give students from any major an increased understanding of the concepts of marketing, economics, mass communication, and public relations, as well as the strategies and tactics of advertising management.  In addition, students will gain familiarity with the rapidly changing digital media landscape and examine some of the social and cultural issues inherent in the new media and technologies.  The minor is awarded only to students who have applied and been admitted to the program.  Applications are reviewed each September and February.  The credits required for the minor may also be used to meet other distribution requirements, such as degree breadth requirements and professional electives.  Also, students with a minor in Business Administration qualify to apply for the minor. 

 

 

 

 

 

For majors outside the Lerner College of Business & Economics:

 

Marketing and Economics Courses:................................................................................ 12

BUAD 301  Introduction to Marketing................................................................................... 3

BUAD 471  Advertising Management.................................................................................... 3

BUAD 473  Buyer Behavior.................................................................................................. 3

 

ECON 100  Economic Issues and Policies............................................................................. 3

   or

ECON 152  Introduction to Microeconomics: The National Economy.................................... 3

 

Art Course:.......................................................................................................................... 3

Art 204  Media/Design/Culture.............................................................................................. 3

 

Communication Courses..................................................................................................... 6

Six credits from:

COMM 245  Mass Communication and Culture

COMM 309  Introduction to Public Relations

COMM 313  Communication Principles in Advertising

COMM 325  Studio Television Production

COMM 486  Multimedia Literacy

 

Total Credits:....................................................................................................................... 21

 

For majors in the Lerner College of Business & Economics:

 

Marketing Courses:............................................................................................................ 9

BUAD 301  Introduction to Marketing................................................................................... 3

BUAD 471  Advertising Management.................................................................................... 3

BUAD 473  Buyer Behavior.................................................................................................. 3

 

Art Course:.......................................................................................................................... 3

Art 204  Media/Design/Culture.............................................................................................. 3

 

Communication Courses..................................................................................................... 9

Nine credits from:

COMM 245  Mass Communication and Culture

COMM 309  Introduction to Public Relations

COMM 313  Communication Principles in Advertising

COMM 325  Studio Television Production

COMM 486  Multimedia Literacy

 

Total Credits:....................................................................................................................... 21

 

 

===============================================================

 

 ROUTING AND AUTHORIZATION:        (Please do not remove supporting documentation.)

 

Department Chairperson                                                                                                        Date                                       

 

Dean of College                                                                                                                       Date                                       

 

Chairperson, College Curriculum Committee___________________________________Date_____________________

 

Chairperson, Senate Com. on UG or GR Studies                                                                   Date                                       

 

Chairperson, Senate Coordinating Com.                                                                 Date                                       

 

Secretary, Faculty Senate                                                                                                       Date                                       

 

Date of Senate Resolution                                                                                                      Date to be Effective               

 

Registrar                                                                  Program Code                                         Date                                       

 

Vice Provost for Academic Programs & Planning                                                                  Date                                       

 

Provost                                                                                                                                   Date                                       

 

Board of Trustee Notification                                                                                                                Date                                       

 

Revised 11/03/04   /khs