UNIVERSITY FACULTY SENATE FORMS

 

Academic Program Approval

 

This form is a routing document for the approval of new and revised academic programs.  Proposing department should complete this form.  For more information, call the Faculty Senate Office at 831-2921.

 

 

Submitted by: Steven E. Hastings                                        phone number: 1318

                               

Department:  Food and Resource Economics (FREC)        email: address hastings@udel.edu

                                                                                                                                                                                                             

 

Action:  Change the Name and Revise the Requirements of the Food and Agribusiness Management Major

 

 

Effective term: 09F

                                               

Current degree: BS

                                   

Proposed change leads to the degree of: BS                                                                                           

 

Proposed name: Food and Agribusiness Marketing and Management (rubric will remain                                 FABM)

                                 

Revising or Deleting: 

 

Undergraduate major / Concentration: Food and Agribusiness Marketing and                                                                                          Management - BS

                                                                           

 

Undergraduate minor:____________________________________________________

                                   (Example:  African Studies,  Business Administration,  English, Leadership, etc.)            

 

Graduate Program Policy statement change:_________________________________

                                                                  (Must attach  your Graduate Program Policy Statement)

 

            Graduate Program of Study:______________________________________________

                                 (Example:  Animal Science: MS  Animal Science:  PHD  Economics: MA Economics: PHD)

 

 

                Graduate minor / concentration:___________________________________________

 

 

List new courses required for the new or revised curriculum. How do they support the overall program objectives of the major/minor/concentrations)?

 (Be aware that approval of the curriculum is dependent upon these courses successfully passing through the Course Challenge list. If there are no new courses enter “None”)

 

NONE

 

Explain, when appropriate, how this new/revised curriculum supports the 10 goals of undergraduate education: http://www.ugs.udel.edu/gened/

 

NA

 

 

Identify other units affected by the proposed changes:

(Attach permission from the affected units.  If no other unit is affected, enter “None”)

 

The name change was discussed with Rick Andrews, the Chair of the Department of Business Administration. His email of support is below:  

 

 
-----Original Message-----
From: Andrews, Rick [mailto:andrewsr@lerner.udel.edu] 
Sent: Tuesday, December 02, 2008 11:21 AM
To: Ilvento, Tom
Subject: RE: FABM name change
 
Tom,
 
This is fine with me.  I do not think this would cause any confusion
with our marketing major.
 
Best wishes,
Rick

 

 

Describe the rationale for the proposed program change(s):

(Explain your reasons for creating, revising, or deleting the curriculum or program.)

 

Rationale for the Name Change:

 

The name change will make the major more attractive to prospective students. Many similar programs use marketing or marketing and management in the title, For example:

 

• Our prime competitor in the region at St Joseph’s University in Philadelphia, uses Food Marketing for their major.

• California State Polytechnic University, Pomona uses Food Marketing and Agribusiness Management.

• Mississippi State has a concentration in Food Marketing in their Agricultural Food and Resource Economics major.

• The University of Illinois uses Agribusiness Markets and Management

 

We feel the new name better reflects the coursework and emphasis in FABM which emphasizes marketing and sales. In addition, our collegiate NAMA club, National Agri-business Marketing Association, is focused on marketing in agri-business. This change would not involve changing the FABM moniker.

 

Rational for Requirements Change:

 

Lowering the total credits required from 128 to 124 is in line with University recommendations for total requirements in a BS program.  FREC 110, a required course in the old requirements is no longer offered. The addition of FREC 212 allows students to take a related course as a sophomore and builds continuity in the major.

 

 

 

 

 

 

Program Requirements: 

(Show the new or revised curriculum as it should appear in the Course Catalog.  If this is a revision, be sure to indicate the changes being made to the current curriculum and include a side-by-side comparison of the credit distribution before and after the proposed change.)

 

 

 

 

 ROUTING AND AUTHORIZATION:        (Please do not remove supporting documentation.)

 

Department Chairperson                                                                                                        Date                                       

 

Dean of College                                                                                                                       Date                                       

 

Chairperson, College Curriculum Committee___________________________________Date_____________________

 

Chairperson, Senate Com. on UG or GR Studies                                                                   Date                                       

 

Chairperson, Senate Coordinating Com.                                                                 Date                                       

 

Secretary, Faculty Senate                                                                                                       Date                                       

 

Date of Senate Resolution                                                                                                      Date to be Effective               

 

Registrar                                                                  Program Code                                         Date                                       

 

Vice Provost for Academic Affairs & International Programs                                               Date                                       

 

Provost                                                                                                                                   Date                                       

 

Board of Trustee Notification                                                                                                                Date                                       

 

Revised 10/23/2007   /khs